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ABOUT: GMC

General Motors Company is an automtive manufacture and subsidiary of GM a fortune 50 company with 2018 annual revenue of $147B.

CHALLENGE

Legacy Buick GMC contacted Faught Marketing to aid in their digital marketing presence as well as negotiate and facilitate their local media buys. 

APPROACH

Legacy main goal gain attention online at the sale time break through the obstacle of how consumers portray sales people. Through video content, and new lead nurturing tools we were able to help them achieve just that. These were short video assets that would accelerate the level of trust with consumers at the local level.

RESULTS

The results for Legacy have been mind blowing and a new mile stone reach for Faught Marketing. Within a year of working with Legacy their reach on Facebook alone jumped from 43K in all of 2017 to over 2.1M in the first quarter of 2019. They reported an estimated $000,000 in additional monthly revenue. Legacy has also positioned themselves as one of the top GMC dealers in the nation and continues to buy other delerships along the way. 

BENEFITS
  • Gain attention, create new opportunities, and start more conversations online

  • Predictable and consistent inflow of leads

  • Brand position for maximum exposure 

HOW WE CAN HELP YOU
  • Record and edit a brand promo video to showcase on social media & your website

  • Record and edit customer testimonial videos

  • Edit micro-video content

  • Distribute content on relevant social media platforms 

  • Create Facebook Ads (Copywriting Included)

  • Test, Monitor, and Optimize Ads

  • ​Google Search Ads 

  • Live lead notifications

  • Plan, neotiate, and place media buys 

TIMELINE
  • Onboard Call

  • Phase One - Gain Attention Though Content Creation

  • Phase Two - Create New Opportunities Increased Brand Awareness/Reach

  • Phase Three - Start Conversations & Increase Revenue Through Special Offers 

  • Continuation - Ongoing Micro-Content  Creation and Management to stay top of mind