Facebook Is The
Ability to have an ad shown to a specific target audience on a specific day at a time. For example; think about a business who is slow between 3-4pm on Tuesdays who can run an offer only during these times.
The days of broad targeting are over. Consumers want a message that talks to them. With FB ads for example you can target women in Tampa who make $100k a year, drives a BMW, and has interests in horse back riding. Where else can you get that targeted?
Your potential customers are looking at their phone when they are driving, when they are watching TV, when they listen to music. Question is, are they looking at you?