for Direct Guest Engagement and Revenues
Whats changing, and why should hotels consider a chatbot?
Guest demographics are changing and so are the expectations. Tech savvy guests look forward to personalised experiences and on-demand services. Their preferred way to connect with the world is through SMS, Facebook, Messenger, Instagram and Slack. Other mobile apps are increasingly taking a back seat.
Hotel bookings made through OTAs continue to come at a cost, both literally and figuratively. On the other-hand AirBnB has altered guest expectations on a fundamental level. In the backdrop of rising labour and marketing costs, hotels are now being forced to innovate with speed and agility.
Experienced hoteliers know that engaging guests directly has its benefits ranging from personalization to driving loyalty, positive reviews and ultimately more revenues. Agile technologies, such as Chatbots, are significantly effective at reducing friction, improving guest experience and convenience.