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With Facebook Ads, you can create targeted ads to reach different audiences and meet your business goals.

All the right people


More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more.


With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results.

Where they’re active and engaged

Mobile devices are now a part of our lives—people use phones and tablets to discover, communicate and shop more than ever.

More than 700 million people visit Facebook every day on their phones and tablets—and when they do, they see Facebook Ads along with stories from family and friends. Because Facebook Ads are placed in the stream of information people view on Facebook, they’re more likely to see your ads and take action.

For real business results


Advertising on Facebook is easy for you and your customers. From a Facebook Ad, people can get directions to your store, download your app, view your videos, add an item to a shopping cart or take another action on your website.



We’ll update you at the end of the month on how your Facebook Ads perform and how your budget is spent. 

There are more of the audience targeting options available within Facebook:

  • Basic Demographics: choose the location, age, gender, and language of the audience you wish to target.

  • Interests: choose specific interests that may be important to your target audience. These are determined by what people are connected to on Facebook.

  • Behaviors and Other Categories: choose an audience based on purchase behaviors, income, device usage, and more. (Note: some data is only available to advertisers in the U.S.)

  • Connections: select your audience based on whether or not they're connected to your page. Anyone who has a friend connected to your page will see your ad, with their friend included (ex: "John Smith likes this page" will appear above your ad).

  • Custom Audience: use email addresses, phone numbers, or Facebook user ID's to create and save custom audiences.