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5 things to think about when your stuck trying to come up with content

August 8, 2016

 

Do you sometimes sit and stare at your computer screen, trying to come up with a great idea for your next blog post, or what to post on social media? You're not alone, we've all been there. The good news is you came to the right place. Below you will find our five tips on how to come up with content ideas in 30 minutes or less! Never again should you be without ideas if you keep these tips in your back pocket.

 

1. Answer your mosts asked questions

Think about it backwards and think about everything in articles. For example, if we are trying to connect with doctors. Why hospitals need to start caring about privacy (then write that article.) Why independent physicians need to understand Snapchat (then write that article.) Start to reverse engineer; start with the "why" in what you are selling. Answer the question, Why you think they should have your product or service?

 

2. Keep your target audience in mind 

Think about who your audience is. Think about when they grew up. Are they male or female? What do they like? What do they dislike? What are their interests? What behaviors do they express? Keeping your audience in mind at all times, this will help you navigate in the right direction of what is the best content that they are willing to spend their time and attention on. 

 

3. Think about your customers pain points

Who your selling to, what are their pain points? Again this goes back to they first tip "why". Get your audience to think about the pain. For example, "Don't be the doctor that loses your patients data" (write the article.) Answer this question, what could happen if they don't have what it is that we offer?  Or answer this question, what is something that we have that our competitors don't? 

 

4. Look at what your competitors are talking about online

We are not saying copy word for word, or idea for idea from your competition. But why re-invent the wheel when you can see what is working. You can use free tools like Hootsuite to monitor what your competition is posting, or simply check their page throughout the week. Looking at what reactions they are getting on something will help you figure out what your customers want to learn about. Because in most instances your probably going after a piece of the marketshare your competition has. 

 

5. Ask your customers or followers what they want to know and/or learn about

This one is last on purpose, because you have to first have a large following before you can do this. Once you have a following you can now start asking your followers questions they have. Maybe you hold a webinar or Live Facebook Video on a specific day and time. 

 

If you have any questions regarding this blog, please feel to reach out to us at cusotmersuccess@amassmedia.co

 

 

 

 

 

 

 

 

 

 

 

 

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